PART A: Crisis Management: Taking Action When Disaster Hits

Case Study: Mini- Case – Taco Bell Thanks You for Suing Them

INSTRUCTIONS: Review each question thoroughly and answer each question with a minimum of 200-word count. Use APA format to include in-text citations and a reference page, a cover page is not needed, and use scholarly articles only. Place answers underneath each question for an easier breakdown. A reference material is attached, please use the material for additional reference. Here is the reference for it: Crandall, W, Parnell, J & Spillan, J. (2009). Crisis management in the new strategic landscape. Thousand Oaks, CA: Sage.

Case Summary

1. In a narrative format, summarize the key facts and issues of the case – “Taco Bell Thanks You for Suing Them.”

2. Update the information in the case by researching it on the Internet. Focus your response on the specific issues in the case.

Case Analysis

3. Discuss two successful cases of organizations that managed a crisis successfully. What steps did they take to effectively manage the crisis? What criteria did you use to measure the success of their crisis management interventions? Compare their success to Taco Bell’s. Were they more or less successful?

Case Application

4. Assume that you are the leader of the crisis management team (CMT) of a facility that has hazardous materials in storage for future use in manufacturing your products. Formulate a crisis management plan (CMP) that would prepare the facility and the organization for potential crises. Be specific and detailed in the development process.


What is an example of an organization faced with a crisis that successfully communicated with its internal and external stakeholders during a crisis? (This should be an organization NOT discussed in the reading for this week: BP Oil Spill, 9/11 Terrorist Attacks, Enron Scandal, Hurricane Katrina, Deepwater Horizon Oil Spill, The 1989 Hillsborough Soccer Tragedy, The 1992 Los Angeles Riots, The Y2K Crisis, Sheetz Convenience Store Chain Crisis in July 2004, and Taco Bell Thanks You for Suing Them….DO NOT USE THESE FOR AN EXAMPLE!!!

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