URGENT
I NEED ALL THIS INFORMATION OF THE COUNTRY “FRANCE”. IT SHOULD BE ON AN ESSAY FORMAT AND I NEED ALL THE SOURCES OF THE INFORMATION. IF THERE IS ANY OTHER QUESTION, JUST LET ME KNOW!
VI. Media
This section reports data on all media available within the country or market.
Later, you will select specific media as part of the promotional mix and strategy.
A. Availability of media
B. Costs
1. Television
2. Radio
3. Print
4. Internet
5. Other media (cinema, outdoor, etc.)
C. Agency assistance
D. Coverage of various media
E. Percentage of population reached by each medium