These are readings for this week.  The first link is typically a link to the original article.  The second link is typically a link to a blog post about the original article.

Chapter 6

(Note: 1 has elements of ch. 6 and ch. 12; 2 is a blog post)

1a. Why is Turkey Cheaper When Demand is Higher?

1b. Why are turkey prices 9% lower when demand is highest?

2. Switching Costs and Competition

3a. Reed Hastings and Netflix Seem to Understand…Four Months Later

3b. Did Netflix Raise Price Enough?

Chapter 12

(Note: You’ll need a subscription to the Wall Street Journal for 2)

1. How to Fill a Ballpark

2a. At P&G, New Tide Comes In, Old Price Goes Up

2b. When does the introduction of a new brand cause higher prices on the old one?

Chapter 13

(Note:2 and 3 are blogposts)

1a. The Wedding Markup

1b. Price discriminating against brides seems profitable

2. Why do students get discounts?

3. Price discrimination in photos

Reading assignment

After reading the articles in the weekly readings, navigate to the discussion board to answer the following questions.

Pick any one of the assigned articles and explain–using the concepts from the respective chapter–what the company is doing and if their decision made economic sense? (Note: in this post you will need to provide some detail about the article, and the picture article may be a bit tougher than you realize).

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