Subject:          Marketing management



Instruction: I have sent a case study and the above is the topic that I need my assignment

         Evaluate the marketing mix (4Ps) of Gelato Messina. Are there any

improvements that you would recommend to Gelato Messina’s owners

regarding its marketing mix? Please ensure that you justify your response.

Please note that the case study does not provide full information on Messina’s

marketing mix, so you will need to conduct further investigation into it

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