- Find any recent article (published after 1/1/2016) on the Internet about a specific hotel brandâ€™s NEWEST marketing strategy/trends. (Marketing strategies may include strategies on the product, distribution channels (place), promotions, pricing, or a mixture of any 4ps.) Make sure you include the article to this assignment.
- Brief overview of the hotel brand you selected.
- Identify the brandâ€™s target market and describe briefly their characteristics.
- Identify the most outstanding differentiation points of your hotel brand (list at least 3).
- Form the article, identify the hotelâ€™s NEWEST marketing strategies/trends and briefly explain its scope and objective (list all from the article).
- Indicate your own ideas (list at least 3) on what other marketing strategies/trends the hotel brand should consider in the near future.
- Reference list
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