• Find any recent article (published after 1/1/2016) on the Internet about a specific hotel brand’s NEWEST marketing strategy/trends. (Marketing strategies may include strategies on the product, distribution channels (place), promotions, pricing, or a mixture of any 4ps.) Make sure you include the article to this assignment.
  • Brief overview of the hotel brand you selected.
  • Identify the brand’s target market and describe briefly their characteristics.
  • Identify the most outstanding differentiation points of your hotel brand (list at least 3).
  • Form the article, identify the hotel’s NEWEST marketing strategies/trends and briefly explain its scope and objective (list all from the article).
  • Indicate your own ideas (list at least 3) on what other marketing strategies/trends the hotel brand should consider in the near future.
  • Reference list

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