Consider Taneja & Toombs (2014) and in light of our learning from the last few weeks, analyze the marketing planning process. What role does social media have in planning a marketing strategy these days? What social media best practices are appropriate? How can you envision your own proposed business using social media for marketing purposes?
- Taneja, S., & Toombs, L. (2014). Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of Marketing Studies Journal, 18(1), 249-260.
Your well-written paper should meet the following requirements:
- Be 3-4 pages in length, not including cover and reference pages.
- Be formatted according to the APA Requirements.
- Cite a minimum of three sources–two of which should be academic peer-reviewed scholarly sources to support your responses–in addition to your textbook. The CSU-Global Library is a great place to find these resources.
Note that written assignments must have a title page, section headers, an introduction, a conclusion, and a reference page. Refer to the Critical Thinking Rubric available in the Module 5 Folder for information on grading.