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Consider Taneja & Toombs (2014) and in light of our learning from the last few weeks, analyze the marketing planning process. What role does social media have in planning a marketing strategy these days? What social media best practices are appropriate? How can you envision your own proposed business using social media for marketing purposes?

• Taneja, S., & Toombs, L. (2014). Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of Marketing Studies Journal, 18(1), 249-260.

Your well-written paper should meet the following requirements:

• Be 3-4 pages in length, not including cover and reference pages.
• Be formatted according to the  APA Requirements.
• Cite a minimum of three sources–two of which should be academic peer-reviewed scholarly sources to support your responses–in addition to your textbook. The CSU-Global Library is a great place to find these resources.

Note that written assignments must have a title page, section headers, an introduction, a conclusion, and a reference page. Refer to the Critical Thinking Rubric available in the Module 5 Folder for information on grading. 

 

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