Segmentation and Target Market Paper
Segmentation and Target Market Paper
Must be original work in proper APA format. Company can be one regarding a natural/organic product, a clothing store (Ralph Lauren, Nautica, Nike etc), or a popular alcoholic beverage.
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
- No more than 2100 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- A positioning statement for the company with careful consideration of their brand and strategy
- Paper is consistent with APA guidelines.