Please answer these questions for a total of about 500 words.

The case study is on pp. 680-684 of the attached PDF.  

Also attached is a powerpoint discussing business level strategy anaylsis.  

1. What is Samsung’s business level strategy? Explain how and why Samsung has changed its positioning in the market. 

2. Who do you think will dominate the smart phone business in the future? Apple or Samsung?  

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