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At the heart of a company’s strategy is a mission statement. This statement attempts to characterize the business by summarizing its reason for being. The mission statement defines the core values of management by answering the question “what business are we in?” Often the “business we are in” involves more than a product or service and more than financial results.

Go to the web site http://www.missionstatements.com. Choose a mission statement from the “company” category. Next, go to the company’s actual web site. Write a two-page essay analyzing the company’s “About Us” pages of its web site in light of its stated mission.  Does the web site reflect the mission statement? If yes, state content from the web site that reflects the mission statement. If the company’s web site does not reflect its mission statement, state why.

Write a two page (double-spaced) essay with your analysis.