marketing global economy 1

Marketing in a Global Economy

Read the article: “Airbnb and the Unstoppable Rise of the Share Economy“.

A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

In a three- to four-page paper (not including the title and reference pages):

• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.