For the company that you have been assigned, you are to assimilate that you are an executive for that company and you have been charged with presenting a proposal for a new product and/or service and/or new market for the company’s new company division. The division should be customer-focused with an innovative mission statement
You are to submit a written proposal (800-1000 words) for the new division that also includes and explains;
- how the division addresses customer needs and achieves competitive advantage;
- create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future;
- explain how the vision, mission, and value of the new division align with the company’s mission and vision
- Summarize how the vision, mission, and values guide the division’s strategic direction.
- Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Format your paper consistent with acceptable Business or APA guidelines.
The paper must be on the