A 2200 word analysis on a new product from Starbucks the product is a coffee with alcohol in it call Liquid Gold explaining the following:
- Describe the organization’s background, industry, and product or service.
- Describe, in detail, the product or service.
- Prepare the SWOT analysis of the organization and offering.
- Explain a competitive analysis of the organization and offering.
- Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
- Identify the needs that cause your target market to buy.
- Create a written positioning statement that identifies:
- Your organization’s product/service
- Your target market
- How your product solves the target market’s needs
- What makes your organization different from its competition
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
Format your assignment consistent with APA guidelines.